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Ruth B. Smith | Synapse

RB

Ruth B. Smith

Consumer Behavior in Brand Consumption and Identification

University of Leicester

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

27 pubs · 1,278 cites · h-index 11

Affiliations

Work Experience

University of Leicester

2025 - Present

University of Baltimore

1993 - 1997

Massachusetts Department of Elementary and Secondary Education

1995 - 1995

College of Business Administration

1985 - 1985

Publications