Linguistic and ideological features of the modern American pre-election political media discourse

The article considers pre-election discourse as a type of communicative activity that has a well-defined structure, depends on many extralinguistic factors and performs a number of tasks aimed at winning elections. The object of this study is the American pre-election media discourse as a kind of political discourse with specific features associated with its mass information nature. The subject of the work is the linguistic and ideological features implemented in the strategies and tactics used in the political election campaign. The speaker's intentions in the plane of real communication with voters are realized through carefully planned strategies and tactics aimed at the voter, the opponent and the candidate himself, which politicians actualize using various linguistic means. The article presents the reasons for the increased interest of modern researchers in political communication, as well as the subject, functions and purpose of political election discourse. The following research methods were used in the study: discursive analysis, linguistic and pragmatic analysis, quantitative and interpretative analysis. The selection of empirical material was carried out through the auxiliary method of continuous sampling, the main criterion for limitation was the time frame for the implementation of election campaigns in 2024. The research material on the topic of American elections is new, reflects contradictions within modern American society and illustrates the linguistic and ideological features of the 2024 election campaign. The political election discourse of the United States is pragmatically conditioned, and the use of signs belonging to various semiotic systems corresponds to certain political goals. The choice of a communication strategy depends on the intentions of the speaker, the target audience, and the situation in the country. Choosing the means of influence, American politicians use proven experience over the years, actively attract myths about the national idea, unity, and elitism of the American nation, promote images of determined leaders, and appeal to established democratic values. We see the practical value of the obtained results and the main provisions of the study in the possibility of their application in: the development of special courses in discoursology, neology and pragmalinguistics.