Examining The Factors Influencing E-wallet Usage Continuity among Computer Sciences Faculty: A Theory of Planned Behavior Perspective

This study examines the most important determinants of faculty members and their sustained use of e-wallets based on the Theory of Planned Behaviour. The research addresses the influences of attitudes, perceived usefulness, perceived security, and social influence on people to adopt and to utilize e-wallets repeatedly. Using a quantitative research approach, the data was obtained using a structured questionnaire given to a sample of students in different universities in Pakistan. The number of questionnaires mailed was 400, and this gave 375 valid responses, which gave a high response rate. There was a convenience sample selection strategy, which focused on the faculty members of educational institutions. The results indicate that attitude towards e-wallets, perceived usefulness and perceived security possess a large positive effect on intention to adopt e-wallets. Peer social influence was, however, identified to have a negative influence on this intention. As well, the desire to use e-wallets is an excellent demonstration of sustained use, and the security perception is more conspicuous in the maintenance of utilization. Furthermore, the mediating role of intention between attitude, usefulness, and social influence in the adoption of e-wallet was identified. Perceived security was found to be a major moderator in the correlation between intention and continued use in the study. The findings help e-wallet companies, financial organizations, and policy-makers a lot. They can design better strategies to increase awareness and durable use of the payment system in academic experiences by considering the importance of social influence by addressing these major factors. Moreover, the research contributes to the existing literature on the topic of FinTech adoption in developing countries and provides helpful insights both to researchers and to practitioners.