Framing Reality: The Impact of Photography on Public Opinion in the Digital Age

This study examines how photography influences public opinion, particularly in journalism, social media, and historical documentation. A quantitative survey was conducted among 51 college students to explore their perceptions of photography’s impact. Findings show that most respondents consider photography essential for accurately preserving history and shaping public narratives. Images, especially in media, evoke stronger emotional responses than text, influencing opinions on social issues, conflict, and identity. The study also highlights the growing role of social media platforms like Instagram in personal expression. While photography empowers individuals, concerns about manipulation and ethical responsibility remain. The research underscores photography’s vital role in shaping perception in a visually driven society