Fan Economy has become an important driving force for the global entertainment industry. The rapid advancement of social media and digital technologies has led to fan consumption behavior that is more personalized, real-time, and socially influenced. As a result, the entertainment industry faces more volatile demand patterns, necessitating higher levels of supply chain responsiveness and adaptability. In this context, traditional supply chain management models encounter numerous challenges, including greater difficulty in demand forecasting, increased complexity in inventory management, and limited efficiency in supply chain collaboration. Therefore, this study takes fan economy as the starting point to examine the operational model of the entertainment industrys supply chain, identify the limitations of the current management system, and propose optimization strategies aimed at enhancing enterprises adaptability and agility in an increasingly competitive market. By integrating literature review and case studies, it may provide entertainment enterprises with both theoretical foundations and practical strategies for achieving more efficient, agile, and sustainable supply chain management, ultimately improving their responsiveness to market changes and the efficiency of resource allocation.
Shi Tao Zhao (Wed,) studied this question.