This study examines the use of person deixis in the animated film Encanto through a pragmatic lens. The analysis focuses on identifying and interpreting first-person, second-person, and third-person deixis, revealing their prevalence and functions in dialogue. Using qualitative descriptive research, the findings show that first-person deixis is most dominant, reflecting the film’s themes of personal identity and family relationships. The study highlights how deixis enriches character development and narrative structure, offering insights for teaching pragmatics and fostering cultural understanding in educational settings. Keywords: Education, Encanto, Linguistic Analysis, Person Deixis, Pragmatic
Khoiriyah et al. (Wed,) studied this question.