Purpose This research aims to investigate the influence of green dynamic capacity (GDC), green supply chain management (GSCM) and green entrepreneurial orientation (GEO) on the adoption of green innovation (GI) and the subsequent sustainable firm performance (SFP) of entrepreneurial firms in Pakistan. It also examines green innovation as a mediating factor between these constructs and explores the link between green entrepreneurial orientation and long-term sustainability. The study is grounded in the resource-based approach and dynamic capacity theory, providing a framework for enhancing sustainable production and consumption. Design/methodology/approach A quantitative research design was employed. Data were collected using a structured questionnaire administered to Pakistani green entrepreneurs whose firms were registered with the Securities and Exchange Commission of Pakistan and established at least five years prior. The data were analysed using SMART-PLS version 4.1.0.5, and the research model was validated through structural equation modelling (SEM). Findings The results indicate that green dynamic capacity, green supply chain management practices and green entrepreneurial orientation significantly contribute to sustainable firm performance. Additionally, green innovation acts as a mediator, linking the green entrepreneurial factors to long-term sustainability. Integration of green supply chain management principles into business operations was found to be critical for achieving sustainable outcomes. Practical implications This study offers a comprehensive strategy for promoting environmental sustainability and fostering green business practices. The findings emphasize the importance of adopting green dynamic capacity, green supply chain management methodologies and green entrepreneurial orientation to enhance sustainable firm performance. Originality/value This research provides novel insights into the mediating role of green innovation and underscores the strategic integration of green practices as pivotal for achieving sustainability in entrepreneurial ventures. The results have significant implications for policymakers and practitioners aiming to foster green entrepreneurship and sustainable business models.
Watto et al. (Tue,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: