A study on factors influencing the consumers' two-wheelers buying decision of the kathmandu localized riders in nepal

In Kathmandu the Two- Wheelers are the most common street commuter seen in the narrower roads . Because of the purchase affordability. road conditions, fuel consumption and availability, government levied road and vehicle taxes and the small amount of loans made available by the financial institution the Two- Wheelers are found the most important means of transportation . Keeping all these conditions and increased use of Two-Wheelers by the Nepalese riders in mind, a research was conducted to find the best suitable bike for the Nepalese Two- Wheelers users. For this study purpose , 215 samples were collected visiting the sales outlets,, garages and Two-Wheelers workshops in Nepal. Data were analyzed using SPSS and others suitable statistical tools. The research result showed that the most sold Two- Wheelers sold in Nepal was Bajaj and in Scooter section the Honda Dio was the most sold ones. The Hero brand is also found popular in Nepal. Yamaha , TVS are also having good acceptable market share .