What type of study is this?

This is a Experimental Study study.

September 16, 2025Open Access

AI-Driven Customer Segmentation and Sales Forecasting for Enhanced Marketing Strategies

Key Points

Implementing a machine learning approach boosts sales forecasting accuracy and enhances marketing strategies.
Experimental results show that the system effectively predicts customer actions, improving sales growth.
Clustering techniques are utilized for detailed customer segmentation based on purchasing patterns.
The proposed framework supports targeted marketing campaigns, leading to higher customer retention rates.

Abstract

In today’s competitive market, understanding customer behavior is essential for boosting sales and optimizing marketing strategies. This research introduces a machine learningbased approach that leverages customer data to create detailed profiles and predict sales performance. By utilizing clustering techniques and predictive models, the system identifies customer segments based on purchasing patterns and engagement levels. The proposed framework enhances decision-making by providing actionable insights for targeted marketing campaigns, ultimately improving customer retention and sales growth. Experimental results demonstrate the effectiveness of this approach in accurately forecasting customer actions and maximizing business revenue.

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Cite This Study

Hira Ajmal (Mon,) studied this question.

synapsesocial.com/papers/68d453a431b076d99fa59ac2 https://doi.org/https://doi.org/10.31224/5371

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