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This is a Quantitative Study study.

September 17, 2025Open Access

Ambidextrous strategy for improving innovation performance of multinationals in a turbulent environment: the moderating role of improvisational ability

Key Points

The balance dimension of ambidextrous strategy positively impacts innovation performance, showcasing effective adaptation.
The combined dimension of ambidextrous strategy has a greater effect on innovation performance than the balanced dimension alone.
Improvisational ability directly promotes innovation performance and modulates the effects of ambidextrous strategy dimensions.
Analysis of 626 Chinese multinational companies highlights the importance of strategy-adaptation in volatile markets.

Abstract

Abstract This study attempts to answer the question of how multinational corporations adapt their strategies to cope with the volatile international business environment from the perspective of ambidexterity and improvisation. This study establishes a moderating model between international ambidexterity, improvisational ability and innovation performance. The sample analysis of 626 Chinese multinational companies using SPSS software shows that: (1) the balance dimension of ambidextrous strategy has a positive impact on innovation performance; (2) the combined dimension of ambidextrous strategy has a positive impact on innovation performance and has a greater effect than the balanced dimension; (3) improvisational ability not only directly promotes the improvement of innovation performance, but also has different moderating effects on the relationship between different dimensions of ambidextrous strategy and innovation performance. JEL codes A10; F23; L25; M16; O30; P20

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