Background: Breast cancer (BC) remains a leading contributor to morbidity and mortality among women globally, with an increasing incidence in young women in India. Early detection enhances the prognosis, but awareness gaps and socio-cultural issues normally result in the delayed diagnosis. Methods: This study explores the bearing of BC awareness campaigns on early recognition practices across young women living in urban and semi-urban settings of Northern India. A total of 180 participants took part in 18 focus group discussions (FGDs), conducted in association with local colleges, NGOs and community groups. Results: Thematic analysis identified three major themes: knowledge and awareness gaps, social and behaviour barriers and impact of the campaign on screening behaviour. Conclusions: Findings highlighted the myths, limited symptoms recognition, stigma and fear as significant barriers. In spite of these, breast self-examination and active screening were influenced positively by awareness efforts, especially among educated women. The research emphasizes the necessity for focused, culturally targeted interventions that engage families and tackle individual and community-level obstacles to enhance early detection.
Bhavisha R. Ghugare (Thu,) studied this question.