Formation of a strategy for the development of the company’s competitive potential

In the context of increasing competition, the development of a strategy for developing the competitive potential of an enterprise is becoming an important tool for ensuring sustainability and market leadership. The research is devoted to the systematization of the process of forming this strategy, covering the analytical, formative, implementation and control stages. Analyzing the hierarchy of strategies and the stages of formation of the competitive potential of the enterprise, the work reveals their role in increasing competitiveness. Special attention is paid to the integration of stakeholder analysis and diagnostics of competitive potential, which distinguishes the proposed approach from traditional ones, strengthening the validity of strategic decisions and helping to strengthen the market positions of enterprises.