An Empirical Study of Entrepreneurial Intentions of the University Students from Mountainous Region of Pakistan.

Pakistan is an emerging country, that needs to understand the importance of entrepreneurship, which can support its developing economy. Particularly in mountainous region, educated entrepreneurs can develop new business ventures with their innovative ideas and plans. The Hofstede National Culture and the Theory of Planned Behavior are the primary subjects of this research study. The quantitative research approached is used and the data was collected by the questionnaire from the 362 sample of university students from Gilgit-Baltistan with the probability sampling method. The data was tested empirically and analyzed with the help of PLS-SEM. The research findings show positive responses, indicating that students of Gilgit-Baltistan have positive entrepreneurial intentions. The results further revealed that the variable of attitude towards behaviour, subjective norms and perceived behavioral control have significant role in developing entrepreneurial intentions. However, the moderating variable of individualism plays an insignificant role in developing entrepreneurial intention. The main contribution of this research was the identification of the various factors which influence the entrepreneurial intention of the university students of Gilgit-Baltistan.