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The purpose of this research is to analyze, describe the strategy of accelerating the improvement of Population Administration services through Digital Population Identity (IKD) against national targets in Magetan Regency and to analyze the elements/elements of strengths, weaknesses, opportunities, and threats in the implementation of Digital Population Identity (IKD) in Magetan Regency.The population of this research is all residents of Magetan Regency who are already required to have a KTP and have a smart device (android or ios), while the sample is people who are required to have a KTP and have registered for Digital Population Identity (IKD).Data collection techniques through interviews and documentation.While the data analysis technique used in this research is qualitative analysis used by researchers as proposed by Miles and Hubberman, namely data collection, data reduction, data presentation and the final step is drawing conclusions.The conclusions of the research results are (1) The strategy applied by the Magetan Regency Population and Civil Registration Office is to use strengths to take advantage of long-term opportunities in the form of a diversification strategy, namely making breakthrough new activities through optimizing internal strengths and involving the development and application of various additional services that can increase the benefits and attractiveness of the Digital Population Identity system for the community; (2) Based on the results of SWOT analysis, it can be seen that the Internal Factor Analysis Summary (IFAS) score of 3.38 and External Factor Analysis Summary (EFAS) of 3.38 are included in cell I. Organizations in cell I are described as growth and build, namely by implementing intensive strategies that focus on market penetration, market development, product development, and increasing user satisfaction, IKD services can become more effective and widely accepted by the community.
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