The Influence of Brand Image, Promotion and Product Quality on The Decision to Purchase A Honda Capella Batam Motorcycle

Need will increasing transportation _ increase open opportunity for industry automotive specifically sector motorcycle. Many _ vehicle wheel two on the market _ moment This with various models, designs and tempting promotions, as well the price is equivalent with other companies and capable give product quality. Research purposes This is For know influence between variable brand image, promotion, and quality product to decision purchase of a Honda Capella Batam motorbike. Determination technique big sample using non-probability sampling. Data is processed using SPSS version 25. Analysis Method can started after all data from respondents and other sources have collected. With results study show that brand image, promotion and quality product in a way Partial influential positive and significant to decision Purchasing a Honda Capella motorbike, Batam. Based on anova test results with calculated f value > table f and sig < 0. 05. Can concluded that variable brand image, promotion and quality product to own influence positive and significant to decision purchase