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Abstract Higher Education Institutions in the United States are facing the effects of the so-called enrollment cliff. The cliff refers to the dramatic drop in the college-aged population from where University's traditionally recruit. The authors believe that strategically repositioning the cliff away from the United States into other regions/countries could assist in enrollment growth. The United States continues to be a top destination for higher education needs for international students. Given that 1,057,188 international students were studying in the United states in 2022/23 speaks volumes of the American appeal. To grow their recruitment numbers institutions should strategically decide where they should recruit from, be aware of what appeals to international students, and understand what are the internal and external opportunities and hindrances to a sustainable international enrollment pipeline. This paper presents the proactive and reactive perspectives in addressing opportunities and issues for an institute in growing its international student population from 7% to 16% in four years. The importance of the academic and the business sides of the institution working together towards a strategic goal is discussed by program areas. Business program areas, specifically strategy, marketing, enrollment, programming, food, transportation, accommodations, orientations, cultural knowledge, community awareness, and work experience are discussed in detail. Likewise, academic program areas, specifically course offerings, faculty availability/assignments, academic resources, faculty workshops, and academic integrity are discussed. It is important for institutions to be welcoming, agile and accommodating in providing a quality student experience for a sustainable enrollment pipeline.
Acharya et al. (Sun,) studied this question.