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Innovation management has been a topic increasingly discussed in scientific and management literature over the past 35 years. Innovation means inventing, whether it be ideas, processes, services or technologies, but it can also be a way of organizing a company. How should the innovation process be managed to achieve the expected results? The objective of this study is to show how the innovation process can be managed and to understand how to be motivated to achieve success, using the best techniques to increase the quality and efficiency of this process. When the environment changes, organizations are unable to adapt. The hypothesis is that if it is understood how to incorporate the innovation process into an organization, through tools and routines, despite the risks and uncertainties, this can have an influence on success.
Guimarães et al. (Fri,) studied this question.
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