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This study examines the construction and reinforcement of masculine ideologies in Nigerian hip hop music, focusing on the critical role of language. Nigerian hip hop, which has significantly influenced the youth since the early 2000s, is known for embedding ideologies within its lyrical content. The research examines nine songs from award-winning artists over a decade (2008-2018) to uncover how these songs construct and perpetuate notions of masculinity. The analysis is grounded in critical discourse analysis, providing a robust framework for understanding the ways language conveys power dynamics and societal norms. The study identifies themes such as the "get rich at all costs" syndrome, materialistic ideals, hypermasculinity, and sexism. These themes are prevalent in the lyrics and serve to entrench and sustain gender inequality in Nigeria's patriarchal society. By examining the linguistic strategies employed by artists, the research highlights how these ideologies of masculinity are not only reflected but also propagated through hip hop music. Moreover, the findings suggest that these masculine ideals are deeply intertwined with societal expectations and pressures, reflecting broader cultural and economic contexts. The research emphasizes the need for critical engagement with the messages conveyed through popular culture, particularly in how they shape and influence gender dynamics. This study contributes to ongoing discussions on language, gender, and discrimination, offering insights into the role of music in social discourse and the perpetuation of hegemonic masculinity.
Adeyemo et al. (Thu,) studied this question.