In the potter’s hand: tourism and the everyday practices of authentic intangible cultural heritage in a pottery village

Whilst widely recognised as important, the concept of authenticity remains highly contested, particularly in relation to sustainable intangible cultural heritage (ICH) tourism. Using the empirical case of the pottery village of Margarites, Crete, the conceptual goal of this paper is to explore from the host community perspective the question of what authentic ICH is, as well as what this means in everyday practices of ceramic crafting in the context of increasing tourism demand for authentic pottery products and experiences. Empirically, we explore how tourism impacts the perceptions and practices of Margarites community members regarding the authenticity of their ceramic crafting ICH. On the basis of interviews and observations, our findings provide three main contributions to the literature. Firstly, based on our findings, we conceptualise authenticity in relation to ICH as constituted by the 3Ps: people-related, place-related and product-related approaches that are the outcome of social relations. Secondly, we provide a host community perspective on the perceptions of authenticity as influenced by tourism in relation to ICH of ceramic crafting. Finally, our empirical case of a Cretan pottery village affirms existing insights about understanding the sustainability challenges of authentic ICH tourism.