The Effect of Advertising on Increasing Sales of Food Products

Reducing the consumption of unhealthy food is a major public health priority. Food marketing is part of the collateral environment that influences children’s food preferences and diet. The food, beverage, and restaurant industries are the biggest individual product advertisers. As such, there is a large concern that advertising can lead to obesity, which may lead to various health problems. The food advertising that children are exposed to falls into two main categories. The first consists of food advertising, and the second consists of food product packaging, which includes television advertising as well as packages of food sold at the supermarket. Advertising is a major business expense that affects certain food product sales. Well-targeted advertising helps to successfully promote food products. The main objective of any for-profit company, like any advertising campaign, is to create sales, and this study is directly interested in examining the impact that food advertising has on food sales. The main purpose of this paper is to determine the factors that more heavily affect the increase of sales of food products, taking into account that advertising has a positive influence.