Descriptive analysis reveals a significant link between digital marketing strategies and customer satisfaction at Arab Islamic Bank, emphasizing the role of digital communication.
Key Points
Digital marketing significantly affects customer satisfaction at Arab Islamic Bank, boosting engagement and trust.
Statistical analysis with SPSS of 300 responses showed positive outcomes from digital communication strategies.
A conceptual model outlined the dimensions of digital marketing—attraction, immersion, retention—impacting customer satisfaction.
Incorporating artificial intelligence enhanced understanding of customer behavior, leading to improved banking services.