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October 8, 2025Lex localis - Journal of Local Self-GovernmentOpen Access

Digital Communication and Customer Satisfaction: Islamic Banking Platforms

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Authors

MJMufleh Amin AL JarrahMAMahmoud AlghizzawiNJNawaf Abdullah Al Jundi

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Overview

Descriptive analysis reveals a significant link between digital marketing strategies and customer satisfaction at Arab Islamic Bank, emphasizing the role of digital communication.

Key Points

  • Digital marketing significantly affects customer satisfaction at Arab Islamic Bank, boosting engagement and trust.
  • Statistical analysis with SPSS of 300 responses showed positive outcomes from digital communication strategies.
  • A conceptual model outlined the dimensions of digital marketing—attraction, immersion, retention—impacting customer satisfaction.
  • Incorporating artificial intelligence enhanced understanding of customer behavior, leading to improved banking services.

Cite This Study

Jarrah et al. (2025) studied this question.

synapsesocial.com/papers/68e62de1a8c0c6d458740099https://doi.org/10.52152/93z6k043
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Digital Media Marketing of Islamic Banking2025
  2. 2Post-Covid Marketing Communication Enhancement in Islamic Banking: Strengthening Digital Financial Literacy and Customer Loyalty2026
  3. 3The Impact of Information and Communication Technology (ICT) on Marketing Performance in Islamic Banks: Empirical Evidence from Southern Jordan2025
  4. 4Determinants Influencing the Adoption of Islamic Online Banking Services in a Digital Marketing Context: Evidence from Jordan (A Review of the Literature)2026
  5. 5How new media marketing activities affect customer loyalty in Islamic Jordanian banks2025