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August 22, 2025International Review of Management and MarketingOpen Access

The Impact of Information and Communication Technology (ICT) on Marketing Performance in Islamic Banks: Empirical Evidence from Southern Jordan

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Authors

BSBader Mustafa Mahmoud Al SharifEAEyad Taha Al–RawashdehGAGhazy Al-Badaineh

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Overview

Observational analysis shows significant link between ICT adoption and marketing performance in Islamic banks, suggesting improved digital strategies are needed.

Key Points

  • A positive relationship exists between information and communication technology adoption and marketing performance, with R2 = 0.70.
  • Data analysis revealed that ICT explains 48% of the variance in marketing performance for Islamic banks in Southern Jordan.
  • The descriptive-analytical methodology included primary data from structured questionnaires delivered to employees and customers.
  • The study highlights a perception gap between employees and customers about ICT effectiveness, calling for enhanced digital communication.

Cite This Study

Sharif et al. (2025) studied this question.

synapsesocial.com/papers/68af540fad7bf08b1eadb353https://doi.org/10.32479/irmm.19928
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Impact of E-marketing on the Financial Performance of Jordanian Islamic banks2025 · 1 citations
  2. 2Determinants Influencing the Adoption of Islamic Online Banking Services in a Digital Marketing Context: Evidence from Jordan (A Review of the Literature)2026
  3. 3DIGITAL COMMUNICATION AND CUSTOMER SATISFACTION: ISLAMIC BANKING PLATFORMS2025
  4. 4The Impact of Information Technology Systems on Improving the Banking Performance Matrix of Jordanian Commercial Banks2024
  5. 5Post-Covid Marketing Communication Enhancement in Islamic Banking: Strengthening Digital Financial Literacy and Customer Loyalty2026