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October 15, 2025International Review of Management and MarketingOpen Access

The Impact of E-marketing on the Financial Performance of Jordanian Islamic banks

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Authors

MAMahmoud Al-RdaydehOAOmar Mohammad Al-HawatmehKAKhalid Faris Alomari

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Overview

Analysis reveals e-marketing boosts market share and profitability in Jordan's Islamic banks, suggesting its essential role.

Key Points

  • E-marketing significantly improves financial performance in Jordanian Islamic banks, enhancing profitability and market share.
  • The analysis used return on assets and market share as metrics, indicating the positive impact of e-marketing strategies.
  • The research utilized panel data analysis across three Islamic banks, highlighting the effectiveness of digital marketing approaches.
  • These findings underscore the importance of e-marketing for enhancing customer interaction and satisfaction among banks.

Cite This Study

Al-Rdaydeh et al. (2025) studied this question.

synapsesocial.com/papers/68f02c7d616531447b5f92echttps://doi.org/10.32479/irmm.21189
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Impact of Information and Communication Technology (ICT) on Marketing Performance in Islamic Banks: Empirical Evidence from Southern Jordan2025
  2. 2Determinants Influencing the Adoption of Islamic Online Banking Services in a Digital Marketing Context: Evidence from Jordan (A Review of the Literature)2026
  3. 3The Impact of Financial Technology on returns of shares for Jordanian Islamic Banks2024
  4. 4The Impact of Information Technology Systems on Improving the Banking Performance Matrix of Jordanian Commercial Banks2024
  5. 5An Empirical Analysis Of Financial Performance Dynamics In Jordanian Banks: A Study Of Yearly Trends And Institutional Variations2025