This article deals with the analysis of institutional communication strategies within the administrative organization under the digital transformation, as it is considered one of the most prominent structural transformations that have reshaped the patterns of communication, interaction, coordination, and decision-making inside contemporary institutions. The study relied on the descriptive-analytical method that combines theoretical literature and modern applied studies, which review the transition from traditional communication models based on linearity and centralization, to more interactive and flexible digital models, based on the use of information and communication technologies such as digital platforms and internal networks. This digitalization has contributed to reshaping the communication structure and monitoring the developments that have occurred in the communication channels inside institutions.
chadi et al. (Fri,) studied this question.