International Aspects of the Development of the Digital Economy and Digital Marketing

The purpose of the article is to determine the international aspects of the digital economy in the context of digitalization of the national economy. The article describes the importance, principles, main components, challenges, opportunities, etc. of the digital economy. the international aspects of the digital economy were widely investigated, the measures implemented in the field of the digital economy in Azerbaijan and the achieved achievements were noted, the results and suggestions were given. The article also discusses the topic of digital marketing and its importance for successful online business promotion. Digital marketing is a strategic approach based on the use of digital technologies and communication channels such as the Internet, social media and mobile devices. Covers the key elements of digital marketing, including content marketing, search engine optimization, search engine advertising, social media marketing, and email marketing. The topic of personalization and targeting is covered, which allow you to reach your target audience with maximum efficiency. Examples of successful campaigns and innovative approaches that help you stand out from your competitors are presented. The acceleration of changes in the environment, the emergence of new demands and changes in consumer position, increasing competition for resources and globalization of business, the development of social networks that make possible the lightning-fast dissemination and receipt of information, the widespread availability of modern technologies, as well as a number of other reasons have led to a sharp increase in the importance of digital sales marketing. Currently, the importance of online advertising for promoting goods and services of organizations is growing. This is due, first of all, to the fact that thanks to new marketing tools it is possible to determine the audience most interested in a particular product. This is helped by the ability to show ads to specific people, convenient statistical services and good adaptation to mobile devices, which force us to pay attention to social networks as a promising platform for new advertisers. However, there is no strategy that is uniform for all companies. Each company is unique, therefore the process of developing a digital marketing strategy for each company is also unique, since it depends on many factors, for example, the company’s position in the market, the dynamics of its development, its potential, the behavior of competitors, the characteristics of the product it produces or the impact it services, the state of the economy, the cultural environment and many other factors. Thus, in order to develop a strategy for a particular company, the first step is to analyze its internal and external environment. In the modern world, it is very important for progressive companies to have competitive advantages. Technology is constantly evolving and its influence is expanding, which influences the further development of digital marketing. Widespread digital marketing channels provide new opportunities to engage with potential customers. Strategies can evolve into best practices. Digital marketing opens up more opportunities to help customers find their product. Establishing a closer connection makes customers more loyal. Social networks and other communication channels are also developing at a rapid pace. A virtual world is created where everything is shaped in accordance with user preferences Keywords: digital economy, digital marketing, internet marketing, digital technologies, content marketing, search engine optimization (SEO), search engine advertising (SEA). social media marketing.