Ecologization of Tourism as a Component of the Concept of Sustainable Development

Topicality. The ecologization of production processes and the transfer of the entire system of economic reproduction of humanity to the principles that meet the objectives of environmental protection are an important condition for sustainable development. The strategy of sustainable development is one of the key and priority in all branches of industry, national economy and economics. Its principles and main provisions are aimed at achieving harmony between the growth of economic indicators, stability in the social sphere and environmental protection. Preservation of natural resources, maintenance of their sustainability and the transition to resource-saving, energy-efficient technologies is almost one of the key tasks on the agenda Aim and tasks. The purpose of the work is the analysis of the basic theoretical provisions of the concept of "ecologization of tourism" and the development of its directions. Materials and Methods. Calculation and compliance with the norm of permissible tourist load on the territory involves the normalization of loads based on quantitative indicators as one of the methods of ecologically-oriented management of the development of tourist activity. Reserch results. Within the framework of the conducted research, we consider it expedient to single out the main directions of ecologization of the tourism sphere at two levels: the first - measures directly related to the implementation of ecological principles in the tourism sphere; the second level does not directly concern the tourism industry, but in general promotes the implementation of the ecological trend in the development of the tourism industry. Conclusion. It is worth noting that the implementation of the areas of ecologization proposed in the work will contribute to the sustainable development of tourism, thanks to which it is possible not only to reduce the negative impact of tourism on the environment, but also to increase the level of ecological safety of the territories, as well as to more effectively implement the strategy of sustainable development.