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The electric vehicle (EV) sector is seeing significant worldwide expansion and acceptance, however the evident indicates that the adoption rate of EVs in Malaysia remains relatively low. The past studies identified the intention and motivation towards the adoption of EVs in Malaysia, are with limited studies are provided. Prior research has highlighted there is a scarcity of comprehensive studies on the intention and motivation towards the adoption of EVs in Malaysia. Therefore, this research examines individuals' intention to transition from motorized vehicles to EVs by using a Push-Pull-Mooring (PPM) model that incorporates institutional theory. By integrating the push factors such as perceived environmental threat, regulative environment, and pull factors recognized as alternative attractiveness, normative environment, as well as mooring factors, which is willingness to pay into a single framework. A total of nine hypotheses are formulated to evaluate the study framework. This research will use a quantitative cross-sectional approach for data collection. An online survey questionnaire, using Google Forms, will be disseminated to a total of 255 respondents in the Klang Valley using judgmental sampling.
Lim et al. (Mon,) studied this question.
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