Analysis of User Satisfaction with the Dana Application Using the Technology Acceptance Model (TAM) Method

The digital era has driven the popularity of digital wallet applications such as DANA, which offers easy financial transactions via mobile devices. DANA is a clear example of how information and communication technology brings positive changes to people's lives. DANA is an ideal choice for individuals who want to manage their finances effectively in this digital era. Users' views regarding their satisfaction with the application are very important because they can be valuable evaluation material for improving application services using the TAM method. This research aims to analyze the level of satisfaction of DANA users using the Technology Acceptance Model (TAM) method. This quantitative research involved 50 respondents, students at Universitas Trunojoyo Madura. Data was collected through a questionnaire that measured 5 TAM indicators, where the results of the research showed that 78.4% of respondents felt the ease and usefulness of the DANA application, 79.87% expressed satisfaction with the ease of use of the DANA application, 76.93% had attitudes towards using the DANA application, 72.27% behavioral intensity of using the DANA application, and usage of the DANA application 72.53%. Based on the analysis results, it can be concluded that the DANA application has met user satisfaction standards. These findings provide a comprehensive picture of how DANA is received and used by the public, and can help DANA improve its services and provide a more optimal experience for its users.