The Effect of Service Quality on Achievement Motivation in Kurash Sport in Indonesia: Analysis Based on Category as Moderator

This study aims to analyze the effect of service quality on achievement motivation based on the category of athletes in kurash sport in Indonesia. This research is a correlational quantitative research and it was analyzed using structural equating modeling (SEM) with the help of Smart-PLS 4 for students. The sample number of athletes was 100, and the athlete categories were by the rules of KCAO (Kurash Confederation of Asia-Oceania). The cadet category was 30 athletes; aged 15.2±1.7, have 2.8±5.3 years of training experience, and have 4.5±0.0 hours of training duration in a week. The junior category was 31 athletes; aged 17.7±4.4, have 3.1±9.6 years of training experience, and have 5.7±4.8 hours of training duration in a week. The senior category was 39 athletes; aged 21.8±7.8, have 5.7±8.8 years of training experience, and have 8.2±3.1 hours of training duration in a week. Data collection in the form of questionnaires that have passed the validation stage and interviews with random athletes was also used if necessary. The results showed an outer loading value of >0.7 and cronbach’s alpha of >0.6. The Goodness of Fit (GoF) test on Standardized Root Mean Square Residual (SRMR) was 0.062<0.08 or 0.10. Path analysis was based on categories, namely P-Values and the magnitude of influence, by referring to the Original Sample (O) value. The cadet category is 0.000 with an influence of 0.614; the junior category is 0.000 with an influence of 0.698, and the senior category is 0.000 with an influence of 0.661. In conclusion, the quality of service is very important and is a top priority in developing types of sports, so that athletes feel fully cared for and guaranteed as athletes. Keywords: Kurash, Service Quality, Achievement Motivation