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Abstract Tourism emerges as a promising avenue for foreign exchange earnings, distinct from the oil and gas sector, playing a pivotal role in economic development. Boyolali Regency boasts an abundance of natural, cultural, and historical treasures, serving as the fundamental basis for crafting sustainable policies in tourism development. This study adopts a descriptive approach, employing data collection methods such as observation, interviews, and documentation. The analytical tool utilized is SWOT analysis. The research findings reveal that: (1) Boyolali possesses significant tourism potential primarily in its natural assets, (2) Strategies to elevate tourism potential in Boyolali encompass the enhancement of facilities and infrastructure at tourist sites, increased community participation, and improved marketing approaches, (3) Obstacles in the tourism development of Boyolali encompass a lack of collaboration with the private sector, insufficient infrastructure, suboptimal security, and inadequate promotional efforts.
Raihan et al. (Sat,) studied this question.