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This study investigates the cultural phenomenon of Generation Z consumerism in South Jakarta. Generation Z is one group that is highly exposed to the influence of social media and technology in the era of globalization and technological progress. This influence impacts the way they think and behave in terms of consumption. South Jakarta, a lively and representative city, is an interesting place to find out how consumerist culture influences the daily lives of the younger generation. The method used in this writing is by observation participatory and literature study with secondary data obtained from journal search websites such as Google Scholar and Scopus. To make it easier to search for data, the author also uses the Harzing: Published or Perished application. The relevant data is then converted into RIS data via the Mendeley Application. The RIS data is then reprocessed using the Vosviewer application, which is software that displays data visualizations containing the most research articles on culture. Generation Z consumerism. In writing an article this is what readers expect can understand how this consumerist culture not only creates specific shopping patterns but also influences the outlook on life and values believed by Generation Z. With a deeper understanding of the complex interactions between technology, social media, and consumerist culture, it is hoped that this research can provide contribution to sociological literature, especially in the context of social change caused by generational dynamics amidst urban development.
Setiadi et al. (Sat,) studied this question.