Fostering connection: Principles and practices for well-designed public engagement in physics

Public engagement stands at the core of fostering meaningful connections between physicists and the public, amidst growing public skepticism toward science and scientists. Increasing representation requires a transformative approach to public engagement, emphasizing a collaborative and bidirectional interaction that transcends conventional outreach models. In this paper, we articulate and promote the principles of effective public engagement for physicists. We highlight the successful collaboration between the American Physical Society (APS) Public Engagement and the APS Division of Plasma Physics (DPP) members in developing plasma kits for PhysicsQuest. By sharing insights, examples, and lessons learned, we aim to inspire a cultural shift within the physics community, fostering more inclusive and impactful engagement with diverse audiences.