May 1, 2024Open Access

Peter Yeung and Liz Thach: Luxury Wine Marketing: The Art and Science of Luxury Wine Branding Infinite Ideas, Ltd, 2019, 288 pp. , ISBN: 978-1913022044, 69. 95

Key Points

Key points are not available for this paper at this time.

Abstract

An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the 'Save PDF' action button.

Read Full Paperexternally

Bookmark

View Full Paper

Cite This Study

Kevin Visconti (Wed,) studied this question.

synapsesocial.com/papers/68e6c828b6db6435876462ce https://doi.org/https://doi.org/10.1017/jwe.2024.15

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Andrew Caillard: The Australian Ark: The Story of Australian Wine Longueville Media and The Vintage Journal, 2023, 1760 pp., ISBN 978-0-6456108-9-5, A$199 (paperback), A$399 (hardback), A$999 (leather bound)2024
2Aldo Sohm and Christine Muhlke: Wine Simple: A Totally Approachable Guide from a World-Class Sommelier Clarkson Potter, New York, 2019, 272 p., ISBN: 978-1-9848-2426-7, $18.982024
3Michael Broadbent: Wine Tasting, Commemorative Edition Academie du Vin Library, 2019, 160 pp., ISBN 9781913141004, $44.002024
4Stephen Brook: The Complete Bordeaux: 4 th edition: The Wines, The Chateaux, The People Mitchell Beazley, 2022, 736 pp., ISBN 978-1784727512, $75.002024
5Investigating the determinants of conspicuous consumption in branded wine markets2026

Bookmark

View Full Paper