Analysis of the Economic Potential of Grouper Fish Hatchery Cultivation and Its Impact on Community Welfare

The aim of this research is to formulate a potential strategy for grouper hatchery cultivation that is good for use in cultivation in Pasir Putih Village, Bungatan District, Situbondo Regency. The analytical method used in this research is a descriptive qualitative method using SWOT analysis. This research uses primary data by means of observation, interviews and questionnaires. The results of this research are that the obstacles to grouper hatchery cultivation are fish diseases caused by viruses and fish dying during delivery. However, the profitability of grouper hatchery cultivation is quite promising. This grouper hatchery cultivation has internal factors in the form of strengths including strategic location, availability of cultivation land, availability of labor, high potential for aquaculture. And the weaknesses include expensive capital, poor quality of human resource knowledge, high operational costs, climate change. As well as external factors in the form of opportunities including high market demand, opening up employment opportunities, high prices for grouper fish, increasing people's income. And threats include disease in fish, lots of competitors, fish dying during shipping, environmental pollution. In calculating the IFAS matrix with a score of 0.24 which includes a strength score of 2.15 and weaknesses with a score of 1.91 and the EFAS matrix with a score of 0.38 includes an opportunity score of 2.15 and a threat score of 1.76 which determines Grouper hatchery cultivation in Pasir Putih Village is located in quadrant I position with favorable conditions, has great strength and utilizes opportunities effectively, this grouper hatchery cultivation can use aggressive strategies. Then, the impact of grouper hatchery cultivation on the people of Pasir Putih Village is very profitable because it can open up job opportunities and improve the standard of living of the affected people.