Fostering Innovation: Exploring Key Factors and Their Relationship on Organizational Performance Towards Innovation Management Culture

Employee creativity positively impacts organizations’ ability to foster innovation and influences organizational learning, as the 4.0 industry promises more innovative, sustainable, and smarter productivity. This study addresses the importance of innovation culture in the technology industry’s business landscape. Despite the growing attention given to innovation culture, there is a need to explore its relationship with corporate performance. A descriptive research design with a quantitative approach using regression analysis was used. Furthermore, 398 respondents from Chinese technological enterprises were investigated. Based on these findings, the workforce in the technology sector hires people of different ages and positions. Those who belong to the supervisory level focus more on quality control and process improvement. The findings also demonstrated that innovative culture significantly impacts firm performance through its influence on factors such as organizational learning, creativity and empowerment, value orientation, and market orientation. Thus, it emphasizes the importance of aligning innovation strategies at all organizational levels and effectively allocating resources to verify how innovation stimulates innovative behavior in organizations. Organizational learning can improve the shared values and behaviors of an organization and further improve organizational performance. A strong correlation between corporate culture and organizational performance. Moreover, the more effort a company puts into building its culture and the more it achieves, the greater its advantage in financial and non-financial performance, and the higher sustainability for innovation management culture will be evident.