International competitiveness of enterprise: structure, factors, and approaches to evaluation

The article is devoted to developing the theoretical foundations of the essence of the international competitiveness of enterprise through the generalization of approaches to its structure and factors of development, as well as the generalization of methodical approaches to its evaluation. It is determined that the competitiveness of an enterprise is a systemic characteristic of its ability to create competitive advantages that ensure the production of competitive products. The peculiarity of international competitiveness lies in the ability to generate competitive advantages for the external global market, which is often much more complex than the national market and requires a more careful approach to management. Based on the development of this assertion, it is determined that the best approach to identifying the structure of an enterprise's competitiveness in the international market is to allocate internal components that form the strategic potential and ensure the creation of final products. It is determined that these components cover research and development, supply, production and packaging, and management subsystems, including logistics, marketing, sales, finance, and personnel management. The classification of methods for assessing the international competitiveness of enterprise has been generalized, which has made it possible to determine that for a more complete and accurate assessment of the competitiveness of enterprise, an approach that evaluates the system parameters of its functioning, including market share and other complex criteria, should be used. It is substantiated that the factors of international competitiveness of enterprise are divided into external and internal. It is proved that external factors include macroeconomic, sectoral, and global economic factors, which are determined by the policy of the State, global market conditions, and the activities of international institutions. Internal factors are considered through the prism of creating added value, including subsystems and structural elements of the enterprise. Keywords: competition, the structure of competitiveness, the international competitiveness of the enterprise, factors of development, methods of evaluation.