Practices of television media education of family values in China

The aim of the research is to summarize the Chinese experience in popularizing family values through media education to study the possibility of extrapolating the ideas, content and structure of Chinese television media in domestic conditions. The paper presents an analysis of Chinese television programs aimed at mainstreaming family values. The content of Chinese television programs on family topics is described and typologized according to the relayed value categories of parenthood, kinship, marriage, neighborhood and joint households presented in the studies. The scientific novelty of the paper lies in the fact that it is the first to specify the content of media education of family values based on Chinese television programs about the family. The sociocultural specifics and dominant family values of Chinese television programs are determined. As a result, it was revealed that the largest number of programs on central and regional television channels, as well as the main Internet broadcasting channels, are aimed at developing the values of parenthood, kinship and marriage among the viewing audience, which is due to the social order of society and the state policy of the PRC. Family-oriented television content provides relatively controlled socialization of members of society through familiarization with the values of family life in modern sociocultural conditions of China, determined by the increasing importance of large families, filial piety, responsible parenthood, marital relationships and personal development in the family.