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Music is intertwined with geography as part of the cultural fabric that transforms a physical space into what we consider a "place." But in an increasingly online world, where music's distribution has shifted massively towards digital streaming on global platforms, what role does geography now play in shaping peoples' music consumption? Here, we employ a multi-part, mixed-methods study of "local" music, exploring its current definition as well as exploring its potential role in online music recommender systems. We present, first, findings from a qualitative study designed to identify themes in how listeners and artists defined local music across three international locations. Second, we present results of a quantitative analysis that operationalizes this definition and investigates the impact of surfacing local context in a real-world recommendation setting, conducted in one location. Together, our results illustrate that "local" continues to play a crucial role in shaping music's enjoyment and represents an important mechanism for facilitating the discovery of lesser-known artists in online algorithmic recommendations.
Way et al. (Wed,) studied this question.
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