Modernization of the organizational structure of the North Caucasus tourism cluster

To develop a modernized model of the architecture of the tourist cluster of the North Caucasus Federal District in modern economic realities, taking into account the multifaceted tourism potential of the territory, including opportunities for the development of skiing tourism, as well as sanatorium‐resort recreation with a combination of business visits, cultural and historical excursions, organisation of sports, events and other niche types of tourism. The study was carried out by modeling based on the analysis of data on the natural, historical, socio‐cultural features of the North Caucasus, as well as on the assessment of socio‐economic indicators of the tourism industry over the past five years. The study indicates that for the effective development and promotion of the tourist cluster of the North Caucasus Federal District, it is necessary to expand the range of services provided from homogeneous skiing tourism to multidirectional initiatives, combining the synergetic effect of deepening technological ties and cooperation of residents of the tourist cluster regions. The introduction of a matrix model of a tourism cluster of the North Caucasus in the management of the activities and marketing promotion of the tourism industry in the southern region of Russia would make the North Caucasus an outstanding centre of tourist attraction, a worthy competitor of world tourist resorts.