The effectiveness of using the «flipped classroom» teaching model in nurturing the ecological culture of students in a digital foreign language environment

The author of the article considers the «flipped classroom» teaching model as a means of cultivating environmental culture in a digital linguistic educational university environment. In the era of digitalization, a teacher needs to use various digital technologies and resources to involve students in the learning process. In this article, the author conducted a study based on the «flipped classroom» learning model, where activities traditionally carried out in the classroom become tasks for independent work, and activities that usually constitute independent activity are performed in the classroom. The purpose of the study was to examine the effectiveness of the «flipped classroom» model in nurturing the ecological culture of students in the digital foreign language environment of the university, using the example of greening the Foreign Language discipline within the framework of undergraduate training. 42.03.01 Advertising and public relations. The author analyzed scientific developments on the introduction of the «flipped classroom» model into the educational process in higher education, determined the level of environmental culture of students (1st year of non-linguistic universities), applied the «flipped classroom» model in educating the ecological culture of students in the experimental group using a foreign language based on e-learning — methodological manual «Ecological Advertising Project» in the digital environment of the university and the traditional teaching model in the control group, also based on the electronic educational and methodological manual «Ecological Advertising Project», revealed the effectiveness of using the «flipped» classroom teaching model in educating students’ environmental culture using a foreign language in the digital environment of the university. It is obvious that it is no longer possible to imagine higher school without modern technologies, and most of them are used in a personalized manner. Considering the «flipped classroom» model in combination with the electronic teaching aid «Ecological Advertising Project», the author notes the effectiveness of mastering the material and it is necessary to reconsider the content and methods of teaching at the university. Modern society is interested in an ecologically cultural population, and the task of the university is to provide the student with the knowledge and necessary information to continue the formation of environmental thinking begun in preschool and secondary school, and to promote environmental activities through numerous environmental activities. In conclusion, the author of the article notes the potential of the «flipped classroom» model for improving educational outcomes in the field of environmental education through foreign languages. The model promotes active learning and personal engagement, which is critical in complex disciplines such as foreign language and environmental science. Integrating digital resources and personalized learning strategies can make education more effective and responsive to students' needs. The study suggests that incorporating flipped classrooms into higher education can lead to greater understanding and commitment to environmental conservation. This model can be especially effective in technical universities, where the integration of new teaching technologies is already underway. The results suggest a need for wider application and further research into the effectiveness of the flipped classroom across disciplines.