Digitalization of the сultural sphere in Russia: stages and challenges

Digitalization is currently an objective reality that constantly changes the lives of both individuals and society as a whole. However, international forums, researches, and monographs on digitalization primarily focus on issues related to digitalization in the fields of security, technology, economy, and education, and to a much lesser extent – the field of culture. This is to a large extent due to the fact that the majority of society considers culture as a sector of secondary importance in societal development, rather than one of the main and equal spheres of vital activity of society. Based on the approach to managing the cultural sphere as a process of mass communication, the author has developed a theoretical and methodological construct – a model for managing the cultural sphere in the conditions of digitalization. Analysis of the digitalization process dynam ics of the cultural sphere in Russia and the author’s practical experience show that the main factors influencing the speed and quality of digital development today are digi tal divides that determine both technological aspects and aspects requiring evaluation and development the actors of social management competencies. The author introdu ces the concept of «digital frustration» into the research practice understood as a result of the second-level digital divide, which, together with physical, psychological, biological and social frustrations can lead society to a state of social anomie.