Tribalism: A Thorny Concern in Nigerian Politics–A Discursive Review and Appraisal

This paper conducts a review and appraisal of discourse surrounding tribalism, which is deeply entrenched in Nigerian politics at different levels of government as the polity of the country has often experienced significant tension along tribal/ethnic lines. Using digital media data, with specific focus on discourses produced during the 2023 general elections in the country, this study reviews and analyses the discourse of tribalism in Nigerian political communication. In an election heavily contested by the All Progressives Congress (APC), the People’s Democratic Party (PDP), and the Labour Party (LP), with candidates representing three major ethnic groups in Nigeria involving Yoruba, Hausa, and Igbo respectively, the entrenched nature of the tribalism mindset in the country was fully exposed. Although tribalism in Nigerian politics has been in existence for a long time, it was only recently witnessed on a large scale on social media given that it is the first time that three popular presidential candidates have emerged from the country’s three most popular ethnic groups. Through a multimodal discourse analysis, the study reveals instances of tribalist discourse in the country vis-à-vis the social context and implications for the democracy, national cohesion, and the development of the country.