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The phenomenon of Hallyu, or the Korean Wave, has become a pivotal influence on cultural identities and language learning worldwide, particularly among Vietnamese youth. This study examines Hallyu’s impact on their language acquisition and cultural identity formation, employing a mixed-methods approach that includes surveys and interviews. It investigates how Korean media, including K-dramas and K-pop, motivates Vietnamese youth to learn Korean and adopt cultural traits, reflecting broader trends in cultural globalization. Key findings indicate a marked increase in Korean language interest among Vietnamese youth, driven by media consumption. This engagement not only enhances language learning attitudes but also integrates Korean cultural elements into their daily lives, fostering community building around shared cultural interests. The study underscores the significance of non-Western media’s role in shaping global cultural and linguistic landscapes, highlighting Hallyu’s contribution to diversifying language education and cultural identity among global youth. This research provides valuable insights into the dynamics of media consumption, cultural globalization, and their implications for cultural identity and language learning.
Kim et al. (Fri,) studied this question.