Hate speech mainstreaming in the Greek virtual public sphere: A quantitative and qualitative approach

Abstract This study delves into the manifestation and characteristics of hate speech in the Greek online public sphere, specifically exploring its most prominent forms, namely racism, anti-immigrant sentiment, nationalism, sexism, and homophobia/transphobia. Combining quantitative and qualitative methods, the research analyzes popular Greek online news media. It aims to uncover the visibility and operational patterns of hate speech, addressing key questions about its prevalence and presentation on these platforms. Findings reveal the normalization of discriminatory speech, particularly sexism and nationalism, in the digital landscape. Moreover, distinct themes and linguistic elements associated with different forms of hate speech highlight the intertwined nature of these discriminatory expressions. This research sheds light on the pervasive nature of hate speech in Greece’s online realm, emphasizing its implications for democratic principles.