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The main purpose of this paper is to identify the success factors of business performance for Malaysian SME manufacturing businesses during the COVID-19 pandemic. The study employs quantitative research techniques through self- administered questionnaire for data collection. The questionnaires distributed to 756 Malaysian manufacturing SMEs to gain a feedback of business performance during Covid-19 pandemic and identify the success factors from the perspective of Senior Managers. The number of SMEs response from the self- administered questionnaire was 243 businesses which contributed 32% of response rate. The data was statistically analyzed to identified success factors that have a significant relationship with performance of Malaysian SME manufacturing businesses during the COVID-19 pandemic. This study identified the success factors of business performance with consists of digital technology, innovation and government support. The factors have a significant relationship with the performance Malaysian manufacturing SMEs during the COVID-19 pandemic. The study outcomes might assist of Malaysian government agencies related to SMEs development, policymakers as well as institutions of higher learning in formulation of policies and strategies concerning the future of small businesses. This could help SMEs manufacturing businesses propelling their performance after COVID-19 pandemic. This paper is an empirical study focusing on the relationship between success factors of business performance for Malaysian SME manufacturing businesses impacted during COVID-19 pandemic.
Azizan Abdullah (Sun,) studied this question.