Embedding Privacy First Human Centric in User Experience for Mobile Applications.

Mobile applications have changed the way we operate in our daily lives. With the onset of digital revolution and plethora of applications available for users to choose from, focus rapidly shifted to comfort of use and accessibility-based interfaces driven by user preferences. The right user experience design can guide user on completing certain actions faster and with ease, thus leading his/her to achieve goal. Social engineering frauds are on the rise, wherein users' information/money is compromised through psychological manipulation into performing undesirable actions. These actions can be potentially due to lack of awareness but also could be resulting due to concealed information and complex and unclear steps to accomplish an action in applications. Ethical choices have become an integral and indivisible part of user preferences and experience, privacy being one of them. We believe privacy concerns are often limited to unauthorized disclosure of personal data and restricted access to resources but there is a need to integrate privacy into user experience design as well. In this paper, we have devised various parameters that can be used to assess the privacy needs of a user interface. Further, the realization of concept is depicted through framework design capable of automatically assessing the interface and categorizing them based on results. Finally, we demonstrate the utility of the proposed framework and concept by comparing financial mobile applications.