This study aims to examine the impact of online customer reviews and online customer ratings mediated by the trust on purchasing decisions for Shopee users. The population in this study is shopee users throughout Indonesia. The sampling technique used is purposive sampling with the minimum age limit criteria of respondents being 18 years-55 years and as Shopee application users. The number of samples was 245 using the Smart PLS program. The results obtained stated that all hypotheses were accepted. This study concludes that customers can make purchasing decisions through online customer reviewers and online customer ratings mediated by trust.
Mahmud et al. (Sat,) studied this question.