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This is a Quantitative Study study.

October 31, 2025

Psychological Characteristics, Start-up Environment, and Willingness to Start a Business According to the General Characteristics of Beauty Workers

Key Points

Beauty workers show increased interest in startups, driven by psychological and economic factors, due to a changing job landscape.
The research found that awareness of government support programs positively correlates with startup willingness among beauty workers.
These findings emphasize the need for tailored support programs to enhance the entrepreneurial potential of beauty workers in the evolving market.
Understanding the general characteristics and psychological traits of beauty workers may inform policies aimed at promoting successful startups.

Abstract

The youth unemployment rate and the number of startups due to early retirement are increasing amid the social atmosphere where changes in industrial shape and structure begin due to the 4th Industrial Revolution and the unemployment economy continues due to low growth, economic development, and changes in the industrial environment. In addition, in the economic crisis experienced so far, there are more cases of not only participating in economic activities but also becoming employers through their own start-ups. As a result, difficulties in employment and anxiety in early retirement make the concept of a lifelong workplace disappear, and start-ups are attracting attention as an alternative economic activity, and competitiveness to the economy is emerging as a new entity that will overcome the crisis and drive adjustments to the future-oriented economic structure. It is necessary to be more careful about beauty-related start-ups, and it is necessary to identify the factors that affect the preliminary start-up of beauty workers. Therefore, in this study, it is necessary to identify and verify the psychological characteristics of the general characteristics of beauty workers to explore how the variables of the environment and willingness to start a business affect each. For this study, beauty workers located in Seoul and Gyeonggi-do were set as subjects for the survey, and data were collected using the self-entry method questionnaire as a method of collecting data. The results of the study are as follows. As a result of examining the difference in psychological characteristics of beauty workers according to general characteristics, it was found that all of the general characteristics affect the psychological characteristics of beauty workers, Beauty workers are interested in infrastructure or technology support programs provided by the government or local governments and are well aware of the relevant knowledge and needs of start-ups, As a result of examining the difference in the willingness of beauty workers to start a business according to general characteristics, it is believed that beauty workers who are married, economically stable, and have invested in their personal growth are more interested in independent start-ups under their name than franchise start-ups with various additional costs.

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