November 8, 2025Open Access

The Influence of Consumer Feedback on the Purchase Intention of Official Product Sponsors in Sports Event Sponsorship

Key Points

Purchasing decisions are deeply affected by consumer feedback in sports event sponsorship, impacting sponsor success.
Analysis of marketing strategy demonstrates consumer feedback's crucial role in shaping sponsor sales outcomes.
The study employs market practices to explore how feedback drives sponsorship effects, contributing to commercial success.
Understanding this influence aids in developing actionable marketing strategies, emphasizing sponsor engagement and consumer relations.

Abstract

Sports event sponsorship has emerged as a vital marketing strategy for modern enterprises, with its effectiveness fundamentally determined by how consumer feedback translates into concrete purchasing actions. As the sports industry continues to thrive, sponsors now prioritize measurable commercial returns over mere brand exposure. This study examines how consumer feedback influences purchasing decisions among official product sponsors in sports sponsorship through market practices, aiming to provide theoretical foundations for developing actionable marketing strategies.

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Cite This Study

Ma et al. (Thu,) studied this question.

synapsesocial.com/papers/690e8b6ca5b062d7a4e7342d https://doi.org/https://doi.org/10.54097/e20bw138

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